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Entering the Hoffman Agency

Boston Design Intern Anny Nguyen explores the intersection between the PR world and her love for graphic design.

Woman wearing graduation stole standing in front of lake with skyscrapers in the backdrop.

Mortal marketers should not take Twitter’s rebranding as a blueprint for anything

The chaotic rollout of X (formerly Twitter) is a stark reminder of the importance of strategic rebranding with a strong communication strategy.

Photo of X logo atop a building.

Embracing Tech PR: The Beginning of My Story

Portland PR intern Illeana Faugno explores the balance between broadening her tech horizons and embracing storytelling.

Woman wearing white dress standing in front of University of Oregon logo.

The Road to Tech PR

Portland PR intern Samantha Wettstein reflects on her journey to developing a passion for public relations and the tech industry.

Intern Samantha Wettstein dressed in graduation robe, posing by trees and sunset.

Goodbye Hollywood, Hello Silicon Valley

San Jose PR intern Jennifer Liu reflects on her transition from aspiring entertainment publicist to tech PR maven.

Woman standing in pink flower garden

Attending a big event? In this Q&A, find some useful tips to help you prepare!

We share ideas and tips for PR event planning, including the first steps to prepare and how to secure meetings with journalists.

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