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Partners or Bystanders? MNCs Must Rethink Their Role in Korea Amid National Drive for AI Sovereignty

Dr Kelly Kwon reveals how to navigate Korea’s fast-moving tech ecosystem as it charts its course towards AI sovereignty.

Minister Bae Kyung-hoon

Third Time’s the Charm: My Indirect Journey to Hoffman

Hear Sarah Lucente’s story, from entertainment PR, to traditional PR internship in London, to eventually Tech PR at the Hoffman Agency.

Hoffman internships

A World Away, I Found My Calling in PR

Emily Stevens shares how she turned a passion for connecting with people into a career in PR.

Hoffman internships

“I’m so excited to attend this compulsory training that has absolutely nothing to do with my real job”

Learn about Hoffman’s new training division called IMPACT, focusing on experience and applicability of the skills at hand.

The Hoffman Agency

From Family Computer to Tech PR: My Journey to The Hoffman Agency

Discover how PR Intern, Cashmere Booker, went from a curious kid in front of the family computer to beginning a journey in tech PR.

Hoffman Intern Cashmere Booker

The Machinery of Intelligence: How AI’s Backstage Claimed the Spotlight at Computex 2025

Find our Computex 2025 Taiwan recap, including an inside look at the infrastructure powering modern AI and our key takeaways for storytellers.

Computex 2025