whats-happening-blog-logo

Why effective multimarket comms is mindset over function

Chief Global Officer Caroline Hsu shares the keys to effective global communication and exposes the common pitfalls that lead to dictatorial agency behaviors.

Bees swarming by a hive.

Together on social: Amplifying our voices, strengthening our brand 

In the fast-paced world of PR, connection can feel hard to establish. Ludovica Ceschi explains how a strong social media presence can help.

Beyond the Jitters: Embracing the Post-Grad Leap Into Digital PR

Boston Digital PR intern Julia Hess highlights the excitement and potential of pursuing a social-focused internship at the Hoffman Agency.

Blonde woman in sunglasses standing by water

Beyond the Likes: A Content Creator’s Path to PR Adventure

Boston PR intern Victoria Luo describes the important role content creation and storytelling play in her day-to-day life and internship.

Woman holding phone

If Your Friends Are Jumping Off a Bridge, Sometimes It’s Good to Follow Them

Portland PR intern Sophie Wollmuth highlights how defying traditional advice led her to an exciting career in PR.

Woman on University of Oregon campus in graduation gown and cap

A Twist of Fate: How I Found My Place at The Hoffman Agency

Portland PR intern Mona El-Haddar describes the winding road that inspired her interest in the Hoffman Agency and lead her to the PR industry.

Woman in white dress standing by tree and blue water