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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. There’s no real sign of how quickly such industry events might return and…

b2b trade show lead gen