A Woof for National Dog Day.
What happens when origami intersects with National Dog Day (August 26)? Our APAC design team answers that question.
Storytelling vs. Corporate Speak — The Ultimate Showdown
By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of…
PR Agency Life: Day 1 Gets Personal
By Mikaela Farasyn As an incoming account coordinator to the Portland Hoffman office, I quickly learned on my first day what makes this agency tick. Team collaboration is key to company culture and inspiring creativity. With today’s workforce, not only is it important to create and encourage team dynamics, but it’s also necessary. Creativity stems…
Building Bridges in the Year of the Dog
By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with clients in…
Whetting Asia Pacific’s Appetite — One Story at a Time
By Ashleigh Chong, Senior Account Executive It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to…
Applying Supply-and-demand Economic Theory to Media Relations
By Lou Hoffman Hoffman Agency, CEO The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists. Specifically, framing the issue by supply-and-demand economic theory would go a…
