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GDPR in PR: A European Law That Impacts Everyone

By Mark Pinsent, Managing Director, Hoffman Europe One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!): ‘I love deadlines. I like the whooshing sound they make as they…

GDPR in PR European law impact

The Secret Sauce Behind Global Collaboration

To “borrow” a line, offices don’t work with each other. People work with each other. With this in mind, the Agency has taken steps in its operation and implemented several programs all in the name of helping staff members get to know their colleagues in other offices around the world. One of these programs is…

Japan snack

Chinese New Year Greetings

  A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big ears serve as symbols of fortune. The pig is also considered a realistic creature and one who puts actions behind the…

Home for the Holidays: A Hoffman Look at Volunteering

By Melissa Lewelling, Senior Account Executive In a region with increasing disparity in wealth, I am one of the statistics that (by logical rhyme and reason) shouldn’t exist. I remember standing in the fog of the early morning before kindergarten waiting for the Salvation Army to open so we could eat that week. I remember…

To RFP or Not RFP, That is Usually Not the Question

By Steve Burkhart, President, North America I have seen them all — the good, the bad and all of the in-betweens. The ones that were fair and respectful. The ones that were exploitive and thinly veiled attempts to get free work from many agencies. RFPs seem to be a fact of life for anyone in…

Do You Have What It Takes to Work in Public Relations?

The PR profession is one that values varied skillsets and personalities. Even if you don’t depend on a strong cup of coffee to start your day, there can still be a place for you. Enjoy!