This article was originally published in Campaign Asia Laura Ng Hoffman Singapore We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Where companies pump millions of dollars into worldwide marketing schemes, Elon Musk has built global brands not through clever…

It’s safe to say that we’ve developed consistent agency policies, practices and procedures over the last 30 years. But more importantly, we’ve created a culture. And a pretty good one at that. Although our agency spans across nine global offices, some habits have become pretty standard in our employee population — whether you’re in our…

This blog is cross-posted from Ishmael’s Corner. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard. They deliver outstanding work. Why…

By Czarina Cabuyadao, Account Manager, The Hoffman Agency Singapore And no, it’s not what you think — it’s not that other social disease. I’m talking about how your hands and brains are wired to your mobile device or devices and how it is taking over your life. Sure, there’s nothing wrong with it — you…