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Expansion in the China World Building Sets the Stage for Hoffman China in 2018

By Jason Cao  Hoffman China General Manager Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our…

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a million?”…

Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

By Lauren Lee, Account Manager, Hoffman Hong Kong Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange. And yet, Airbnb has now become a verb (“Let’s Airbnb for our Aspen ski trip”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging…

Did We Mention Happy Valentine’s Day?

Our crack design team created an action-packed Valentine’s Day greeting. A lot can happen in 10 seconds. Naturally, you’ll find the classic story arc.

How to make a first impression: You only get one* chance

by Mark Pinsent, Managing Director, Europe at The Hoffman Agency *Or two, in this case. This new place, Little Farm, opened around the corner from the office yesterday. They did a decent job of inviting employees of local businesses in for a opening breakfast party. Dutifully, at 8.30am, we popped round. About 30 other people…

How to make first impression

Wishing Everyone a Happy Holidays and a Reminder to Slow Down and Smell the Coffee

Playing the word association game for 2017, we came up with an interesting list: Unpredictable Fast Erratic Millennials Refugees Stories (naturally) Politics Uber Trump (right, relates to “erratic”) Invention Nationalism Misconduct Wacky Media Celebrations No doubt, you can conjure words to add to the list. Regardless of how you tilt, we wish happy holidays and…