By Lou Hoffman Hoffman Agency, CEO The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists. Specifically, framing the issue by supply-and-demand economic theory would go a…
By Mark Pinsent Hoffman Europe Office, General Manager I’ve been thinking about mentoring recently. Not thinking about doing it, as I already do (back to that in a second) but just about mentoring as a thing, and how useful it is, for both the mentee and the mentor. I count myself very lucky to be considered a…
By Jason Cao Hoffman China General Manager Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our…
For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a million?”…
By Lauren Lee, Account Manager, Hoffman Hong Kong Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange. And yet, Airbnb has now become a verb (“Let’s Airbnb for our Aspen ski trip”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging…
Our crack design team created an action-packed Valentine’s Day greeting. A lot can happen in 10 seconds. Naturally, you’ll find the classic story arc.
