by Melissa Lewelling, Senior Account Executive at The Hoffman Agency When you think of today’s tech-infused world and where it started (i.e., Silicon Valley), what comes to mind? Maybe it’s the shiny new Apple campus or Google’s colorful bikes gliding around a spacious campus with cafeterias, gyms and nap pods. Maybe it’s the tiny startups…
By Karuna Tsang, Associate Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in our…
By Mark Pinsent, Managing Director, Europe at The Hoffman Agency Earlier this week, I had the pleasure of sharing a stage with my good friend Wadds and Alice Weightman of Hanson Search, which kindly organised the event. Our audience was undergraduates and recent graduates who are looking to pursue a career in PR and communications, with the premise being that…
By Lou Hoffman, CEO, The Hoffman Agency If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. After 100-plus trips overseas since 1994, my senses still go on red alert when I’m boarding that United flight at SFO headed to Asia or Europe (no jokes about correlating the “red alert”…
By Mark Pinsent, Managing Director, Europe, The Hoffman Agency Over the past few months I’ve been doing a fair bit of recruitment here at Hoffman Europe. I’ve seen a lot of potential candidates. Some have impressed (two so much they now have jobs here), others less so. Over the past 20+ years working in PR and…
By Adam Rahim, Shermaine Loo and Tiara Chew At Hoffman Singapore, our clients rely on us for the best counsel on how to engage with the media and to better manage their reputations. While every organisation would love to make the front page, its content must be newsworthy. Beyond that, it also has to cut…
