Life in the Comms Autobahn ─ My Ode to PR
Bridget Kow, Senior Account Executive at The Hoffman Agency Singapore, shares her highs and lows as a PR professional.
The Phrase that Often Wrecked the “Mood” During Press Interviews in Asia
Ray Schuster discusses U.S. visitors’ views on Southeast Asia and its culture in the 1990s.
Asia Pacific Reunion in Silicon Valley
The Hoffman Agency Asia Pacific has a reunion in Silicon Valley.
Establishing Connections across the Causeway
Rene Leow, General Manager and Founder of Emerald Communications, reflects on her agency’s close partnership with The Hoffman Agency Singapore.
Putting the “Man” in Hoffman
Former Account Director at The Hoffman Agency recalls his personal and professional development during his time with the PR agency.
Rise of the Robots: How PR is Dealing with “Doomsday Syndrome”
By Melissa Lewelling The Hoffman Agency, San Jose Audiences have been intrigued, and terrified, by the potential of robots and artificial intelligence (AI) for decades – a sentiment often reflected by Hollywood; most recently in movies such as I, Robot, Transcendence, RoboCop and Avengers: Age of Ultron. In each of these movies, the story begins with…
