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Reflections on My Life at Hoffman

Maureen Tseng, The Hoffman Agency Client Services Director, reflects on the experience that spans half her life and 4/5 of her public relations career.

Hoffman Agency pictures from APAC

“I Couldn’t Take Those Rude Emails Anymore”

Kaori Saito, Founding General Manager of Hoffman Japan, Tokyo, discusses corporate culture as the foundation of any PR agency or company.

Kaori Saito

The Connection Between Hoffman Asia Pacific and the 1997 Economic Crisis in Korea

Young Sohn discusses his public relations experience and the connection between Hoffman Asia Pacific and the economic crisis in Korea.

Statue in front of skyline

My Encounter with the Singapore Political Process

Ray Schuster, Founder of The Hoffman Agency Singapore, shares his view on Singapore politics and economic development.

Luxurious building in Singapore

Put a Little Pep in Your Media Relations Pitch

By Kali Bean The Hoffman Agency, Portland-Vancouver You know that feeling, when you open up your email to a new message from a big time reporter? The words “I’m interested” have actually spurred me to JUMP out of my chair. There’s no greater feeling than landing that big hit — and the satisfaction of sending…

The Chairs

Founder of The Hoffman Agency Korea, Sue Kim, shares her memories of launching the tech pr agency in Korea.

APAC Hoffman Chairs