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This Week in PR: March 11, 2016

Is it time for you to do some spring cleaning at work? Do you need to bust the social media myths that your client holds onto? How can communications professionals actually use virtual reality? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Unless you have been living under a…

This Week in PR

Kindness and Gratefulness Characterize My Memories of Asia

Brian Schwartz shares his memories of The Hoffman Agency Asia Pacific.

Hoffman APAC

How Forever 21 Missed the Body-positive Mark

By Cori Hays The Hoffman Agency, Portland-Vancouver In February, Forever 21 faced criticism for its new Instagram account. The clothing store giant recently launched an Instagram for it plus-size clothing line: @Forever21Plus. The account features models showcasing the company’s complete plus-size collection — everything from active wear and swimsuits to everyday clothing and sleepwear. Just weeks…

Fond Memories of Hoffman AP

Former Hoffman Agency executive, Paul Larson, shares her memories on the Asia Pacific expansion.

Paula Larson, Former Vice President, The Hoffman Agency U.S.

This Week in PR: March 4, 2016

Was the real winner of the Oscars the Girl Scouts of America? How are well-established brands really using Snapchat? Can cartoons save the day when it comes to explaining complex ideas? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Snapchat is for more than just showing off your tasty…

This Week in PR

The Periodic PR Agency Plea, “Help Me Help You”

Cross-posted from Ishmael’s Corner By Lou Hoffman Every agency person has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s simply a byproduct of the company’s culture. I’m reminded of a client whose management required report after report to the point that the reporting cost…