Was the real winner of the Oscars the Girl Scouts of America? How are well-established brands really using Snapchat? Can cartoons save the day when it comes to explaining complex ideas? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Snapchat is for more than just showing off your tasty…
Cross-posted from Ishmael’s Corner By Lou Hoffman Every agency person has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s simply a byproduct of the company’s culture. I’m reminded of a client whose management required report after report to the point that the reporting cost…
By Low Sieu Ping The Hoffman Agency, Singapore At the age of 22, and into my penultimate year of University, I was all about landing THE internship that would hopefully chart my post-grad future. More specifically, I was looking forward to an internship in an advertising agency — a place where I would be churning…
Lou Hoffman shares examples of fun in language from his recent trip to The Hoffman Agency’s Asia offices.
The Hoffman Agency’s U.S. General Manager Steve Burkhart revisits the definition of global public relations.
The Agency opened its doors in Asia on Oct. 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run. This blog celebrates the looming 20-year milestone, lending a voice to all the people who contributed to our success in the region. I made my first trip to Asia in 1994…
