By Low Sieu Ping The Hoffman Agency, Singapore At the age of 22, and into my penultimate year of University, I was all about landing THE internship that would hopefully chart my post-grad future. More specifically, I was looking forward to an internship in an advertising agency — a place where I would be churning…
Lou Hoffman shares examples of fun in language from his recent trip to The Hoffman Agency’s Asia offices.
The Hoffman Agency’s U.S. General Manager Steve Burkhart revisits the definition of global public relations.
The Agency opened its doors in Asia on Oct. 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run. This blog celebrates the looming 20-year milestone, lending a voice to all the people who contributed to our success in the region. I made my first trip to Asia in 1994…
Looking for your next big idea? Do you need to be schooled in the art of apology? What’s the best social media policy for a company in crisis? Check out the Hoffman team’s favorite PR blog posts and articles from this week: PR pros dip their feet into many different sectors beyond brand reputation, including…
By Emily Scher The Hoffman Agency, San Jose Product placement is nothing new to media. The first movie ever to win a Best Picture Oscar was a 1927 silent film called Wings. The film featured Clara Bow and Gary Cooper, and in one scene, an obviously and prominently placed Hershey’s chocolate bar. We have yet to…
