By Amanda Margozzi The Hoffman Agency, San Jose So, your new company or recently re-branded business wants to start a blog? Great! A corporate blog can be a highly effective way to establish a company as a thought leader in its space while boosting the organization’s online presence. Seems like a win-win, right? Except, in…
How does psychology play into effective marketing campaigns? Need to make your stories more interactive and engaging? How will Twitter’s poor performance affect you? Check out the Hoffman team’s favorite PR blog posts and articles from this week: A solid foundation in psychology isn’t just for therapists anymore. Communications professionals can stand to learn a…
Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. Not in the sense that when one shows up on the Ed Sullivan show I’m moved to shriek. There’s an intellectual argument for using anecdotes – namely journalists want them. Sam Whitmore – if you’re in the communications business and…
What can PR pros learn from Cam Newton? How did this year’s Super Bowl commercials stack up? What does the life of a social media manager really look like? Check out the Hoffman team’s favorite PR blog posts and articles from this week: The Super Bowl wasn’t all fun and games for everyone. To say…
Is Kickstarter journalism’s new best friend? Is the upcoming increased Twitter character limit actually a good thing? Have you live streamed on Facebook yet? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Learning how to successfully and creatively use case studies and testimonials is critical to adding credibility to…
You Might Want to Ask Alice By Steve Burkhart The Hoffman Agency, San Jose We have already jumped into Alice in Wonderland’s rabbit hole, but in the New Year expect the journey to get even more dizzying. As marketing/PR/journalism professionals, we are all converging on the same prize: creating and optimizing brilliant editorial content that…
