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Branding with the F Bomb, Contrast for Storytelling and the Future of Links

Cross-posted from Ishmael’s Corner By Lou Hoffman I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the France. In fact, one of today’s vignettes takes a look at the use of English in France. Here goes … English in France If there’s one country that rejects all…

This Week in PR: January 29, 2016

Just how connected are social media and word-of-mouth? How well do you know your “AP Stylebook”? Can your waiter teach you a thing or two about personal marketing? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Is the “AP Stylebook” your best friend or worst nightmare? Either way, as…

This Week in PR

From Burritos to E. Coli: How Chipotle Crisis Communications Saved the Day

By Cori Hays The Hoffman Agency, Portland-Vancouver It’s no secret that Chipotle has been in crisis mode for the past few months. Since December, there have been more than 50 cases of E. coli linked to Chipotle restaurants across the United States. The company’s stock fell, the CDC launched its investigation and things weren’t looking…

This Week in PR: January 22, 2016

Can you define the buzzword “gamification”? Is it possible for Chipotle to successfully rebuild its brand? Did you survive the Great Twitter Outage of 2016? Check out the Hoffman team’s favorite PR blog posts and articles from this week. Public relations professionals love their trusty infographics to make any piece of content stand out. PR…

This Week in PR

3 Frequently Asked Questions from Entry-level PR Job Candidates

By Michelle Favalora The Hoffman Agency, San Jose Do you hear that? It’s the sound of PR hopefuls around the globe dusting off their resumes and pencil skirts as they start to prepare for what I like to call “job interview season.” Graduation is quickly approaching, and for many college seniors, that means getting serious…

This Week in PR: January 15, 2016

Is the newest social media platform as delicious as it sounds? Does the official PR definition need a spruce up? What’s the best way to tweet that hard-to-reach reporter? Check out the Hoffman team’s favorite PR blog posts and articles from this week: When you hear the word “peach,” do you think fruit or social…

This Week in PR