Is Kickstarter journalism’s new best friend? Is the upcoming increased Twitter character limit actually a good thing? Have you live streamed on Facebook yet? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Learning how to successfully and creatively use case studies and testimonials is critical to adding credibility to…
You Might Want to Ask Alice By Steve Burkhart The Hoffman Agency, San Jose We have already jumped into Alice in Wonderland’s rabbit hole, but in the New Year expect the journey to get even more dizzying. As marketing/PR/journalism professionals, we are all converging on the same prize: creating and optimizing brilliant editorial content that…
Cross-posted from Ishmael’s Corner By Lou Hoffman I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the France. In fact, one of today’s vignettes takes a look at the use of English in France. Here goes … English in France If there’s one country that rejects all…
Just how connected are social media and word-of-mouth? How well do you know your “AP Stylebook”? Can your waiter teach you a thing or two about personal marketing? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Is the “AP Stylebook” your best friend or worst nightmare? Either way, as…
By Cori Hays The Hoffman Agency, Portland-Vancouver It’s no secret that Chipotle has been in crisis mode for the past few months. Since December, there have been more than 50 cases of E. coli linked to Chipotle restaurants across the United States. The company’s stock fell, the CDC launched its investigation and things weren’t looking…
Can you define the buzzword “gamification”? Is it possible for Chipotle to successfully rebuild its brand? Did you survive the Great Twitter Outage of 2016? Check out the Hoffman team’s favorite PR blog posts and articles from this week. Public relations professionals love their trusty infographics to make any piece of content stand out. PR…