By Bridget Kow The Hoffman Agency, China (Shanghai) A valuable tool in any communications professional’s arsenal is his or her ability to read and analyze media coverage, turning news articles into usable intelligence. That includes preparing reports to determine what is being said — positive or negative — about the company, its brand or an…
Want to avoid being the next major #PRFail? Interested in tapping into the power of Reddit? Trying to reach Generation Z? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Working with a small budget doesn’t have to mean small results. Most PR professionals that work at an agency have…
Cross-posted from Ishmael’s Corner By Lou Hoffman Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your pick. What element is likely to underscore the narrative? Here’s a hint. It starts with an “F.” Failure (if you guessed frickinmess, you were in the ballpark). Something going terribly…
By Minsun Choi The Hoffman Agency Korea I have to admit that we didn’t think moving to a new office was going to be hard at first. Frankly, we were quite excited about our journey to find the perfect place, renovate it in a way we prefer and then beautifully decorate it. However, in the…
By Kymra Knuth The Hoffman Agency, Portland-Vancouver I’m probably dating myself by confessing that when I was in college majoring in journalism and public relations, we only learned about in-house PR jobs— PR agencies were never discussed. So I assumed I would end up promoting and dealing with crisis for one company. At the time,…
Are you making a major faux pas with a journalist? Is “the Force” with your PR strategy? Are your social networks ready for a crisis? Check out the Hoffman team’s favorite PR blog posts and articles from this week: The relationship between PR professionals and journalists is symbiotic at best … and at worst is…