By Michelle Favalora The Hoffman Agency, San Jose Do you hear that? It’s the sound of PR hopefuls around the globe dusting off their resumes and pencil skirts as they start to prepare for what I like to call “job interview season.” Graduation is quickly approaching, and for many college seniors, that means getting serious…
Is the newest social media platform as delicious as it sounds? Does the official PR definition need a spruce up? What’s the best way to tweet that hard-to-reach reporter? Check out the Hoffman team’s favorite PR blog posts and articles from this week: When you hear the word “peach,” do you think fruit or social…
By Bridget Kow The Hoffman Agency, China (Shanghai) A valuable tool in any communications professional’s arsenal is his or her ability to read and analyze media coverage, turning news articles into usable intelligence. That includes preparing reports to determine what is being said — positive or negative — about the company, its brand or an…
Want to avoid being the next major #PRFail? Interested in tapping into the power of Reddit? Trying to reach Generation Z? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Working with a small budget doesn’t have to mean small results. Most PR professionals that work at an agency have…
Cross-posted from Ishmael’s Corner By Lou Hoffman Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your pick. What element is likely to underscore the narrative? Here’s a hint. It starts with an “F.” Failure (if you guessed frickinmess, you were in the ballpark). Something going terribly…
By Minsun Choi The Hoffman Agency Korea I have to admit that we didn’t think moving to a new office was going to be hard at first. Frankly, we were quite excited about our journey to find the perfect place, renovate it in a way we prefer and then beautifully decorate it. However, in the…
