Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart (above) put together by our crack research group using Factiva to search on the number of articles containing the word “storytelling” in general and business publications. The data…
By Deborah Giam The Hoffman Agency, Singapore “If it works for Charlie Munger, then it could work for anyone.” When I sat down to write this blog post for our company, trying to think about the profound things I could say, I realized I was drawing a blank. Was there something that I felt so…
By Erin Hartwig The Hoffman Agency, San Jose Like most millennials, it’s hard for me to remember a time B.C. (before Chipotle). Dubbed as the “healthy” alternative to most existing fast food options, Chipotle is the place where you really can have it your way and build your own burrito, bowl or taco using fresh…
What do fashion and social media have in common? What’s your PR resolution this year? Which contestant are you in the blogger relations “dating” game? Check out the Hoffman team’s favorite PR blog posts and articles from this week: It’s impossible to browse the Internet for five minutes without running into some current presidential campaign…
By Megan Bauer The Hoffman Agency, Portland-Vancouver Just take a second to read through the visual above. While my family may not be quite this crazy, there is something to be said about a fun visual (courtesy of Scott Bateman) that adds a new spin to the same old holiday conversation. Every year we see…
Cross-posted from Ishmael’s Corner By Lou Hoffman In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding is the big guys get it right. Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile…
