By Callie Gisler The Hoffman Agency, Portland-Vancouver In 2015, blogs are rated the fifth most trusted source of accurate information online. At the same time, companies often generate up to 67 percent more leads with a blog than those who stick with only traditional marketing efforts. Needless to say, there’s a lot of power behind…
Cross-posted from Ishmael’s Corner By Lou Hoffman Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s ironic that the typical person will open up more with the guy at the farmer’s market—“you don’t want to know how I’m doing, but since you asked …”—than with someone…
By Megan Bauer The Hoffman Agency, Portland-Vancouver It was just another casual Sunday morning until IHOP sent out a tweet that left fans questioning the brand’s actual voice. Here it is in its syrupy glory: As with any good social media crisis, a rush of comments came in immediately noting how ridiculous and offensive the…
What is GameStop stopping this holiday season? How is Ad Block affecting the PR industry? Are you a hashtag pro? Check out the Hoffman team’s favorite PR blog posts and articles from this week. The holiday season is around the corner, which means that this is just the time we hear about all the Black…
By Kelly Stone The Hoffman Agency, Portland-Vancouver As public relations professionals and, well, human beings, we are drawn to storytelling. In PR, our job regularly consists of developing narratives based on however much or little information is offered. In our high-pressure, results-driven industry, there are, however, stories we may be developing in our heads that…
Ever wonder how the leaders in today’s PR world end up where they are? From fishermen to past journalists, the worldwide Hoffman team brings together a very diverse set of backgrounds. We’ve created our new Q&A series to provide insights about our leadership — plus a few helpful real-world tidbits for the eager young professional….
