Cross-posted from Ishmael’s Corner By Lou Hoffman There’s an enduring dimension to the David-against-Goliath story that resonates with people. It brings out a fundamental of good storytelling, the unexpected. No one expects a David to beat the proverbial Goliath. The same technique makes for a compelling read in the business world. That’s why when an…
Does Uber actually prove the phrase “all press is good press”? Should you be writing listicles for your client? Which World Series team has the best story to tell? Check out the Hoffman team’s favorite PR blog posts and articles from this week: You may run an awesome social media account for your clients, but…
[slideshow_deploy id=’3193′] By Lydia Lau, VP Global Operations at the Hoffman Agency Moving an office is never easy, especially after being in the same place for 15 years. Such was the case for our Beijing team. As we explored potential landing spots, we discovered that there weren’t many spaces that fit our needs and had the…
By Amanda Margozzi The Hoffman Agency, San Jose What defines success? If one simple answer to this question had been already agreed upon, there’d be 7 billion Elon Musks walking around. So rather than attempt to answer one of life’s toughest questions, I’ll narrow my thoughts in on what it takes to be a successful…
What do dating and media relations have in common? What‘s the secret to making viral videos? How can you make your press release spooky for Halloween? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Courting a potential love interest and pitching news to a journalist have some shockingly similar…
By Callie Gisler The Hoffman Agency, Portland-Vancouver In 2015, blogs are rated the fifth most trusted source of accurate information online. At the same time, companies often generate up to 67 percent more leads with a blog than those who stick with only traditional marketing efforts. Needless to say, there’s a lot of power behind…
