(Source: WWF) By Czarina Cabuyadao and Low Sieu Ping The Hoffman Agency, Singapore How “Use Your Power for Earth Hour 2014” won a Holmes In2 SABRE Asia-Pacific Award for broadcast media (Radio/Television) and reminded us why traditional media still matters. In the past 10 years, broadcast television and radio have been called a dying industry….
What happens when fantasy football gets a little too real? How can brands effectively use emojis for their campaigns? What’s all the hullabaloo about McDonald’s all-day breakfast menu? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Think that fantasy football is all fun and games? PR Daily proved that…
Cross-posted from Ishmael’s Corner By Lou Hoffman I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Our profession is literally being reinvented right before our eyes. More than any one functional skill, the ability to keep learning is the key to excelling in a…
What do the lunar eclipse and public relations have in common? Where is public relations going in the next 15 years? What social media rules are meant to be broken? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Who doesn’t love breaking the rules? PR Daily sure does, sharing…
Ever wonder how the leaders in today’s PR world end up where they are? From fishermen to past journalists, the worldwide Hoffman team brings together a very diverse set of backgrounds. Our new Q&A series was created to provide insights about our leadership—plus a few helpful real-world tidbits for the eager young professional. Read on…
By Sara Staffaroni The Hoffman Agency, San Jose I entered the “SEO realm” when I joined The Hoffman Agency — almost three years ago — and I must admit, I love it. Search engine optimization (SEO) is the perfect gig for those of us who want to combine our creativity with data-driven logic. The only…
