Cross-posted from Ishmael’s Corner By Lou Hoffman I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Our profession is literally being reinvented right before our eyes. More than any one functional skill, the ability to keep learning is the key to excelling in a…
What do the lunar eclipse and public relations have in common? Where is public relations going in the next 15 years? What social media rules are meant to be broken? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Who doesn’t love breaking the rules? PR Daily sure does, sharing…
Ever wonder how the leaders in today’s PR world end up where they are? From fishermen to past journalists, the worldwide Hoffman team brings together a very diverse set of backgrounds. Our new Q&A series was created to provide insights about our leadership—plus a few helpful real-world tidbits for the eager young professional. Read on…
By Sara Staffaroni The Hoffman Agency, San Jose I entered the “SEO realm” when I joined The Hoffman Agency — almost three years ago — and I must admit, I love it. Search engine optimization (SEO) is the perfect gig for those of us who want to combine our creativity with data-driven logic. The only…
What cardinal blogging sins are you committing? Are cats the fundraising key that you are missing? How much of a Google Analytics pro are you? Check out the Hoffman team’s favorite PR blog posts from this week: We all knew that cats hold some mystical power over the Internet, but who knew they also hold…
By Erin Hartwig The Hoffman Agency, San Jose Social media can be just as much of a science as it is an art. And despite stats showing that 88 percent of millennials regularly get news from Facebook as well other social media channels, we PR professionals are still left trying to convince current or potential…
