By Lauren Ho The Hoffman Agency, San Jose In today’s fast-paced, content-heavy world, you only have about 8.25 seconds to capture someone’s attention. That’s right — the average person’s attention span in 2015 is a mere 8.25 seconds. So, how do you engage an audience whose attention span is even shorter than that of a…
By Ryosuke Koike The Hoffman Agency, Tokyo Whether it’s Japan or the U.S., working in public relations requires a few special skills. Writing a press release, mastering the etiquette of media relations, and managing press conferences are just a few examples. From PR agencies to PR departments at large companies, junior employees can learn from…
(Original Image Source: Flikr) Can you successfully describe your job to a five year old? What are your bad PR habits that need breaking? Can your company take a page out of Donald Trump’s book? Check out the Hoffman teams’ favorite PR blog posts from this week: Learn how a viral hashtag inspired nine big…
Cross-posted from Ishmael’s Corner By Lou Hoffman The Hoffman Agency, San Jose The influence of journalists remains as important today as when I started in the communications business. While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that…
By Laurene Montfort The Hoffman Agency, San Jose August has been an agitating month for Coca-Cola … It all started with the company providing funding for the Global Energy Balance Network, a non-profit health organization that puts emphasis on exercise (over diet control) for losing weight. I know experts argue and disagree on many health…
This Week in PR: August 28th
(Original Image Source: Flikr) Are you dealing with negative social media comments in the right way? Think that you can’t learn new skills just because you aren’t in school? At a loss for what to read as a security PR professional? Check out our favorite blog posts from PR and communications bloggers this week: Ever…