By Karuna Tsang The Hoffman Agency, Hong Kong Addressing the Alexander Mann Solutions’ Catalyst event, Hoffman CEO Lou Hoffman explains why HR should be telling stories. When scientists proved that the human brain is wired for stories, they made an important point. While the use of “storytelling” in business communication has been widely discussed and…
By Low Sieu Ping The Hoffman Agency, Singapore Writing this might mean that I’m contributing to the gamut of SG50 articles, and allowing conversations of “simi sai also SG50” to happen. But, it is a thought that I had to express. Personally, I am excited to celebrate the nation’s 50 years of remarkable progress and going…
Cross-posted from Ishmael’s Corner By Lou Hoffman Let’s explore visual storytelling. While the vast majority of PR folks struggle to bring a visual dimension to communications, there’s a design technique that plays to our strength. What I call “word visuals” come in three flavors: Clever words that stand on their own: The words, sometimes in…
By Emily Scher The Hoffman Agency, San Jose When we young college grads and professionals first enter the workforce, we take in all the help we can get. When I first joined The Hoffman Agency, I was determined to pick anyone and everyone’s brains, from “Do I bring my own laptop?” to “How should I…
By Melissa Lewelling The Hoffman Agency, San Jose “Choose wisely, because the rest of your professional life hangs on this one decision …” is not what I heard when choosing my major for college. In fact, the adults in my life were so insistent that I would change my major at least twice, they almost…
By Samantha Baey The Hoffman Agency Walking past McDonald’s every day on my way to work usually does not elicit any response from my placid morning self. But, on one particular morning, with the brightly lit capital M sign reflecting back at me, I couldn’t help but wonder what is it about this fast food…
