By Byung Yoon Kim The Hoffman Agency Korea During my time at The Hoffman Agency, I have had opportunities to develop a diverse expertise in communications, from message development and social media communications to designing strategic plans. Today, I’d like to share a few easy tips on improving the quality of your blog content, based…
By Michelle Favalora The Hoffman Agency, San Jose For those of you who have been living under a rock with no cell reception for the past month, the Golden State Warriors are currently playing the Cleveland Cavaliers in the NBA Finals and my vote for “the real MVP” has already been cast: Riley Curry. Riley…
By Erin Hartwig The Hoffman Agency, San Jose I am no stranger to adversity. As a former student athlete, I’ve had my fair share of bad practices, bad weeks and even bad months. I’ve had broken bones, a bad back, tendon strains, shin splints and knee surgery. I’ve endured my fair share of crutches, braces…
By Michelle Favalora The Hoffman Agency, San Jose It’s that time of year. Birds are chirping, spring has sprung and college upperclassmen are polishing up their resumes. It can be incredibly difficult to secure an internship, especially when you don’t already have other internship experience to give you a boost. But, there are ways to…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose There are few things more thrilling than seeing one’s name in a byline. This goes not only for journalists, but for company executives as well. Contributed articles provide an excellent way to establish your client as an expert. They get the executive’s name out there, and provide…
By Jeffrey Lightfoot The Hoffman Agency During my 4-month internship at The Hoffman Agency, I have come to realize that soccer and public relations bear some striking similarities. As a soccer fan and player, every day at the agency was an eye opener to the industry, but at the same time it felt familiar. Here…
