By Shingo Nomura The Hoffman Agency The Washington Post’s recent article, “Why the PR industry is Sucking Up Pulitzer Winners,” published on April 20, caught my eye. The article discusses two Pulitzer winners who left their mid-sized regional newspapers to pursue careers in PR. It also points out that financial restraints have forced many local…
By Sara Staffaroni The Hoffman Agency, San Jose According to a new study from UC Berkeley and California State University, East Bay, there are distinctive personality traits between people who identify themselves as a “cat person,” or a “dog person.” The study found that 38 percent of people consider themselves more as “dog people,”…
By Byung Yoon Kim The Hoffman Agency Korea During my time at The Hoffman Agency, I have had opportunities to develop a diverse expertise in communications, from message development and social media communications to designing strategic plans. Today, I’d like to share a few easy tips on improving the quality of your blog content, based…
By Michelle Favalora The Hoffman Agency, San Jose For those of you who have been living under a rock with no cell reception for the past month, the Golden State Warriors are currently playing the Cleveland Cavaliers in the NBA Finals and my vote for “the real MVP” has already been cast: Riley Curry. Riley…
By Erin Hartwig The Hoffman Agency, San Jose I am no stranger to adversity. As a former student athlete, I’ve had my fair share of bad practices, bad weeks and even bad months. I’ve had broken bones, a bad back, tendon strains, shin splints and knee surgery. I’ve endured my fair share of crutches, braces…
By Michelle Favalora The Hoffman Agency, San Jose It’s that time of year. Birds are chirping, spring has sprung and college upperclassmen are polishing up their resumes. It can be incredibly difficult to secure an internship, especially when you don’t already have other internship experience to give you a boost. But, there are ways to…
