By Giuseppina Chiaramonte The Hoffman Agency, San Jose There are few things more thrilling than seeing one’s name in a byline. This goes not only for journalists, but for company executives as well. Contributed articles provide an excellent way to establish your client as an expert. They get the executive’s name out there, and provide…
By Jeffrey Lightfoot The Hoffman Agency During my 4-month internship at The Hoffman Agency, I have come to realize that soccer and public relations bear some striking similarities. As a soccer fan and player, every day at the agency was an eye opener to the industry, but at the same time it felt familiar. Here…
By Kelly Stone The Hoffman Agency, Portland-Vancouver The boys get enough attention. Here are just a handful of awesome things on WOMEN in tech that recently caught my eye. The polarizing Marissa Mayer graces the cover of Fast Company As Fast Company notes: “Even observers who have trouble summoning up optimism for Yahoo’s future give…
By Valerie Lua The Hoffman Agency, Singapore July 16th has inevitably become a date that the world will remember for a while. Just last week, a question was leaked from a Singapore and Asian Schools Math Olympiad test paper. It was about Cheryl, a mysterious girl who was teasing two boys, Albert and Bernard. Both…
By Patrick Dorn The Hoffman Agency, San Jose After a long offseason, baseball is finally back. Even though the Giants won the 2014 World Series, the offseason still felt excruciatingly long. Like every year, winter has turned to spring, and with it beckons the familiarity of baseball season — the smell of fresh cut grass…
By Melissa Lewelling The Hoffman Agency, San Jose In today’s hyper-connected world of media and communications, visuals remain at the forefront of engaging content that attracts a reader’s attention. However, visual storytelling doesn’t always have to use graphics, videos or slides. Although actual graphics are important, when it comes to visual storytelling, I think a…
