By Jeffrey Lightfoot The Hoffman Agency During my 4-month internship at The Hoffman Agency, I have come to realize that soccer and public relations bear some striking similarities. As a soccer fan and player, every day at the agency was an eye opener to the industry, but at the same time it felt familiar. Here…
By Kelly Stone The Hoffman Agency, Portland-Vancouver The boys get enough attention. Here are just a handful of awesome things on WOMEN in tech that recently caught my eye. The polarizing Marissa Mayer graces the cover of Fast Company As Fast Company notes: “Even observers who have trouble summoning up optimism for Yahoo’s future give…
By Valerie Lua The Hoffman Agency, Singapore July 16th has inevitably become a date that the world will remember for a while. Just last week, a question was leaked from a Singapore and Asian Schools Math Olympiad test paper. It was about Cheryl, a mysterious girl who was teasing two boys, Albert and Bernard. Both…
By Patrick Dorn The Hoffman Agency, San Jose After a long offseason, baseball is finally back. Even though the Giants won the 2014 World Series, the offseason still felt excruciatingly long. Like every year, winter has turned to spring, and with it beckons the familiarity of baseball season — the smell of fresh cut grass…
By Melissa Lewelling The Hoffman Agency, San Jose In today’s hyper-connected world of media and communications, visuals remain at the forefront of engaging content that attracts a reader’s attention. However, visual storytelling doesn’t always have to use graphics, videos or slides. Although actual graphics are important, when it comes to visual storytelling, I think a…
By Aaron Kreuscher The Hoffman Agency Throughout history, several universal themes emerge across all cultures and ages: among them deities, art and storytelling. From cave drawings and hieroglyphics, to Shakespeare, Dostoevsky, and The Matrix, storytelling has been omnipresent for many millennia. There is a reason for its pervasive resilience. Science has shown there to be…
