By Megan Bauer The Hoffman Agency, Portland-Vancouver By now, pretty much everyone has seen the image of #TheDress that took the Internet by storm a couple weeks ago. From the moment it hit Facebook and Tumblr, a viral debate over color schemes spiraled. But many were left questioning, myself included, why the whole phenomenon was…
By Jeffrey Lightfoot The Hoffman Agency You finally get to the office — tired, sleepy and wondering what the day has in store for you. You get to your desk, and before you know it, numerous emails have crept into your inbox. We all face the overflowing inbox. One of the toughest things we encounter…
By Jessi McKain The Hoffman Agency, San Jose Writer’s block can be quite the pits, so what works and what doesn’t to overcome it? Giving advice on overcoming writer’s block is a lot like giving advice on how to become a morning person, tips to motivate yourself to get outside more and how to be…
(Featured from left to right: Mark Cuban, owner and chairman of AXS TV and owner of the Dallas Mavericks; Daymond John, fashion and branding expert; Barbara Corcoran, real estate mogul; Kevin O’Leary, venture capitalist; Robert Herjavec, technology innovator; and Lori Greiner, “Queen of QVC”) By Kelly Brokaw The Hoffman Agency, San Jose A few years…
By Michelle Favalora The Hoffman Agency, San Jose When my family and friends ask me about PR, I usually go into a long-winded explanation that normally includes buzzwords like “relationships” and “connections.” With the onset of the Internet, we’re seeing a new pattern for how we communicate and connect with others — both platonically and…
Lessons Learned From the Decline of Abercrombie & Fitch By: Hanna Herrin The Hoffman Agency, Portland-Vancouver For clothing retailer Abercrombie & Fitch, tight graphic tees, logo-emblazoned sweatshirts, tiny shorts and colorful flip flops all create the “essence of privilege and casual luxury.” It is a stereotype Mike Jeffries — CEO until December of 2014 —…
