By Erin Hartwig The Hoffman Agency, San Jose Media lists. Arguably the two most dreaded words to any public relations professional. Though while we can all agree that media lists are definitely a love-hate relationship, that doesn’t mean we don’t see the value in them. Sure, it can be tedious trudging through databases like CisionPoint,…
By Aaron Kreuscher The Hoffman Agency Marshawn Lynch is a Pro Bowl NFL running back who made the 2014 season his career best when he ran for 13 touchdowns and over 1,300 yards. He also carried his team to the Super Bowl, where he became the subject of controversy when the Seahawks called a pass…
By Emily Scher The Hoffman Agency, San Jose One of the most enticing things about public relations is that it allows you to bring your creativity to work with you. The days are filled with brainstorms and planning meetings, and you constantly have the chance to throw out the most random ideas that could turn…
By Callie Gisler The Hoffman Agency, Portland-Vancouver Whether it’s hunting down feature images for a blog post or finding visuals to add to social media posts, finding quality images online that are both free and available for use can be a challenge. Stock images can get expensive (and cheesy) very quick, especially if you don’t…
By Sara Staffaroni The Hoffman Agency, San Jose A few months ago my brother went to Puerto Rico with his wife for a romantic getaway. Coming from an animal-loving family, it was no surprise to us when he called us to say that they were adopting a homeless dog they met at the beach. Her…
By Toby YuThe Hoffman Agency The Hoffman Agency’s China and South Korea teams initiated a cross-market PR campaign for XYZprinting, a leading global 3D printing player. The goal was to successfully build the company’s markets through launching a “Colorful Printing, Creative Life” campaign around the world’s first all-in-one personal 3D printer plus scanner: the da…
