By Melissa Lewelling The Hoffman Agency, San Jose In today’s hyper-connected world of media and communications, visuals remain at the forefront of engaging content that attracts a reader’s attention. However, visual storytelling doesn’t always have to use graphics, videos or slides. Although actual graphics are important, when it comes to visual storytelling, I think a…
By Aaron Kreuscher The Hoffman Agency Throughout history, several universal themes emerge across all cultures and ages: among them deities, art and storytelling. From cave drawings and hieroglyphics, to Shakespeare, Dostoevsky, and The Matrix, storytelling has been omnipresent for many millennia. There is a reason for its pervasive resilience. Science has shown there to be…
By Felice Tsui The Hoffman Agency, San Jose It’s no surprise that political communications are rapidly changing. This year’s State of the Union streamed live on YouTube for the first time, and Barack Obama participated in the first presidential AMA (ask-me-anything) in 2012. Now, Medium is shaking up the blogosphere by giving politicians yet another…
By Colby Reade, APR The Hoffman Agency, Portland-Vancouver Just a few weeks ago, my wife gave birth to our first child, a beautiful little girl. Of course, this new arrival has meant that the last few months at our house have been a whirlwind of excitement, nerves and planning, planning, planning. Like most modern new…
By Nabila Faisal The Hoffman Agency I distinctly remember my first day as a public relations intern. I walked in the front door of The Hoffman Agency, and the first thing I saw was that everyone looked truly intent on their work. Most were busy typing away on their laptops, some were on their phones…
By Hanna Herrin The Hoffman Agency, Portland-Vancouver Prior to joining The Hoffman Agency, I had intern opportunities to explore the public relations industry — both in-house and agency — but too often, I found myself siloed in these positions. The minute I started my internship with Hoffman, however, I knew it was going to be…
