Photo Credit: Daniel Kulinski via Compfight cc By Katie BouwkampThe Hoffman Agency Occasionally, there’s a powerful story to tell, but little to no “news” value to back it up. Surveys provide an excellent, and often underutilized, tool for creating compelling content and news when none exists. Here are my five tips for creating stellar surveys…
By Kelly StoneThe Hoffman Agency, Portland-Vancouver Throughout my career in tech PR, I have seen a number of public relations professionals do incredible work with media, resulting in stories that both the author and the client celebrate. Many PR professionals build genuine relationships with reporters; the dynamic is thoughtful, genuine and supportive. That said, let’s…
By Steve BurkhartThe Hoffman Agency, San Jose “We are earthlings. We come in peace… We could use some clothes,” might be the part of the infographic dialogue, too — if there were dialogue. The famous image affixed to Pioneer spacecraft aimed for deep space wasn’t the original infographic, but it could have been the beginning…
By Erin Hartwig, Lauren Ho and Giuseppina Chiaramonte The Hoffman Agency, San Jose But you might not necessarily have a “traditional” public relations background.Maybe your school didn’t actually offer an undergraduate degree in PR, or maybe you’re looking for a career change. These days, it’s less about having a specific degree in a field than…
By Karuna Tsang The Hoffman Agency Here is the story of how the Hoffman Hong Kong team picked up three PR awards for Best Community Engagement (gold), Best Media Relations Campaign (silver), and Best Engagement for a Targeted Community (bronze) at the 2014 PR Awards in Hong Kong for our work with Google’s Empowering Young…
Photo Credit: SteveNakatani via Compfight cc By Steve BurkhartThe Hoffman Agency, San Jose Howdy, world. Some have questioned why I often put a smiley face at the end of my emails. “You are a sophisticated visual and written communicator; don’t you think you can express yourself better than that?” That’s a good question to ask…
