By Erin Hartwig, Lauren Ho and Giuseppina Chiaramonte The Hoffman Agency, San Jose But you might not necessarily have a “traditional” public relations background.Maybe your school didn’t actually offer an undergraduate degree in PR, or maybe you’re looking for a career change. These days, it’s less about having a specific degree in a field than…
By Karuna Tsang The Hoffman Agency Here is the story of how the Hoffman Hong Kong team picked up three PR awards for Best Community Engagement (gold), Best Media Relations Campaign (silver), and Best Engagement for a Targeted Community (bronze) at the 2014 PR Awards in Hong Kong for our work with Google’s Empowering Young…
Photo Credit: SteveNakatani via Compfight cc By Steve BurkhartThe Hoffman Agency, San Jose Howdy, world. Some have questioned why I often put a smiley face at the end of my emails. “You are a sophisticated visual and written communicator; don’t you think you can express yourself better than that?” That’s a good question to ask…
By Lauren HoThe Hoffman Agency, San Jose Does the thought of having to stand up in front of a crowd and deliver a presentation make your palms sweat? What about making small talk with strangers? Or mingling at a networking event? If your heart’s already starting to race, then trust me, I know exactly how…
Photo Credit: Laurence & Annie via Compfight cc By Callie GislerThe Hoffman Agency, Vancouver, Wash. For us PR professionals, learning doesn’t stop after we graduate from college. Our industry is one of constant change – new technology, new tools and new trends. As the New Year approaches, we asked Hoffman team members to share their…
By Steve Burkhart The Hoffman Agency, San Jose As companies go shopping for better customer acquisition strategies for 2015, they should start by reviewing their organic search performance for blogs, newsletters, YouTube videos and websites. Many companies invest heavily in paid SEO for their digital properties, but completely ignore the most powerful link to…
