By Giuseppina ChiaramonteThe Hoffman Agency, San Jose It’s a rare thing in the world of PR when a media campaign comes together so seamlessly — it almost feels easy. When that DOES happen, it’s a thing to be celebrated. Take for instance Hoffman’s recent work for global telecoms giant, Alcatel-Lucent. Tasked with raising the company’s…
By Lydia LauHoffman Hong Kong It’s more than just photocopying or helping senior team members fill in expense claim forms. At Hoffman, the intern’s experience is different. Each year, Hoffman’s Hong Kong office hires a select team of interns, who have many stories to tell about their journeys with us. Most recently, Alaric Ng and…
By: Michelle Favalora The Hoffman Agency, San Jose It can be really easy to think about your audience in terms of what you want them to be. You might romanticize them, believing they all think and act just like you. In reality, your audience is made up of people with very diverse opinions and…
By: Megan BauerThe Hoffman Agency, Portland-Vancouver The era of the #selfie is still in its infancy — even with the Oxford Dictionary naming it 2013’s word of the year. The continued momentum of this self-declared concept is currently in a time of transition — from selfies for oneself to selfies for brands. As with most…
By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Last week, Colby wrote a post about the use of first-person essays by individuals as powerful tools to connect with an audience. But how can professionals use this tool in their own working lives? Read below to find out. The first-person essay can be a useful…
Photo Credit: opensourceway via Compfight cc By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Successful communication for any brand relies on an honest, two-way exchange of information between the organization and its publics. With the variety of owned channels available today, it can be relatively easy for brands to openly share information about successes and…