By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Last week, Colby wrote a post about the use of first-person essays by individuals as powerful tools to connect with an audience. But how can professionals use this tool in their own working lives? Read below to find out. The first-person essay can be a useful…
Photo Credit: opensourceway via Compfight cc By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Successful communication for any brand relies on an honest, two-way exchange of information between the organization and its publics. With the variety of owned channels available today, it can be relatively easy for brands to openly share information about successes and…
By Emily Scher The Hoffman Agency, San Jose Prior to my internship with The Hoffman Agency, I had no immediate experience working in tech, or in a PR agency at all for that matter. I was a soon-to-be graduate with a degree in public relations from the University of Oregon. I also grew up surrounded…
By Michelle FavaloraThe Hoffman Agency, San Jose This September marks my two-year anniversary in public relations. It’s hard to believe that it’s been two years since I was scouring job boards and interviewing with PR companies in Los Angeles, hoping someone would see my potential (read: cut me a break) and hire me as an…
By Megan Bauer The Hoffman Agency, Portland-Vancouver And no, I don’t mean dumping a PR agency. This is a very specific type of dumping: a bucket of ice water on your head. You could say that the ALS Ice Bucket Challenge has been a slippery slope for some: But the reality is that donations to…
By Callie Gisler The Hoffman Agency, Portland-Vancouver What’s the latest in public relations? Each month, the Hoffman team tackles an upcoming trend in the communication industry. A significant number of publications have received flack recently for Photoshopping cover stars and models. But the criticism goes beyond that. Many consumer brands have also been targeted for…
