By Emily Scher The Hoffman Agency, San Jose Prior to my internship with The Hoffman Agency, I had no immediate experience working in tech, or in a PR agency at all for that matter. I was a soon-to-be graduate with a degree in public relations from the University of Oregon. I also grew up surrounded…
By Michelle FavaloraThe Hoffman Agency, San Jose This September marks my two-year anniversary in public relations. It’s hard to believe that it’s been two years since I was scouring job boards and interviewing with PR companies in Los Angeles, hoping someone would see my potential (read: cut me a break) and hire me as an…
By Megan Bauer The Hoffman Agency, Portland-Vancouver And no, I don’t mean dumping a PR agency. This is a very specific type of dumping: a bucket of ice water on your head. You could say that the ALS Ice Bucket Challenge has been a slippery slope for some: But the reality is that donations to…
By Callie Gisler The Hoffman Agency, Portland-Vancouver What’s the latest in public relations? Each month, the Hoffman team tackles an upcoming trend in the communication industry. A significant number of publications have received flack recently for Photoshopping cover stars and models. But the criticism goes beyond that. Many consumer brands have also been targeted for…
By Megan HernbrothThe Hoffman Agency, San Jose It’s amazing how quickly 12 weeks can fly by. In June, I began my journey as an intern here at Hoffman. It was my first official experience at a PR agency, and I was excited to dive in to multiple accounts instead of specializing in a single market,…
By Czarina Cabuyadao The Hoffman Agency, Singapore With Earth Hour 2014 having just passed, we’d like to take some time to digest what a star-studded event it was, graced by the cast of ‘The Amazing Spider-Man 2.’ We also reflect on some important conservation messages for all who partook in the experience. We’ve outdone ourselves…
