By Megan Bauer The Hoffman Agency, Vancouver “Honor the small wins.” – Lou Hoffman, 2014 Communicators Conference The 2014 Communicators Conference in Portland brought together public relations professionals from all fields ranging from nonprofit and government to consumer and tech. What tied this diverse group together is something that each of us experience every day:…
By Rasheed Abu Bakar The Hoffman Agency, Singapore We all know the importance of a great profile photo on social media. Nothing looks worse than a poorly cropped timeline image on Facebook or a low-resolution profile photo on Twitter. With social media platforms evolving significantly over the past few years, they are no longer just…
By Scott VanSickle The Hoffman Agency, San Jose Divorces can be messy. So when Kara Swisher and Walt Mossberg broke away from Dow Jones to form Re/code, we were understandably concerned. Would Re/code have as much influence and success outside of the Dow Jones ecosystem as AllThingD had achieved? Would the editorial focus change under…
By Stephen Burkhart, President of North American The Hoffman Agency Sunny Smiles on Sunny Day—Hoffman employees enjoy a Friday afternoon off together on Cinco de Mayo. Off camera, there was a punchbowl of Margaritas to help enliven the day The sun itself seemed to produce an overload of endorphins to go with the blue skies….
May 15, 2014 – Hong Kong –The Hoffman Agency, an independent PR agency with nine offices across the globe, has announced that Kevin Chen will be rejoining the firm to lead their China operation as general manager. Chen who started his career with The Hoffman Agency returns to the firm after spending a number of…
By Michelle Favalora The Hoffman Agency, San Jose To celebrate Mother’s Day, we decided to put our Hoffman moms up to a challenge – not unlike every other day of the year (thanks, Mom!). Anticipating failure, we set out to see how they would answer the following question: “What do you think I do in…
