By Giuseppina Chiaramonte The Hoffman Agency, San Jose Let me preface this by saying, I never studied PR. Though I entered college as a communications major, ultimately I chose “Romanticism” and “Non-fiction Writing” over “Intro to Comms.” However, I’ve often wondered about studying PR. The Internet and social media have transformed the way we…
By Michelle Favalora The Hoffman Agency, San Jose You think you’re ready. You’ve spent hours editing your resume, stalking researching the company and preparing your LinkedIn profile, but you may have overlooked a very critical piece of the job interview puzzle – your interview outfit. Public relations professionals use creativity, organization, trending topics and…
By Megan Bauer The Hoffman Agency, Vancouver Almost three weeks ago, The Hoffman Agency expanded its reach by opening an office in the Pacific Northwest. The only question is: How far north are we talking? Seemingly when we mention Vancouver, are we referring to the city in Canada or Washington? This has been a question…
By Stephen Burkhart The Hoffman Agency, San Jose You can learn a lot by watching Jeopardy!. I don’t mean the endless trivia that marches across the TV screen every night. What I’m talking about is the backstory of the new champion Arthur Chu. He has stirred up controversy (yes, controversy has even struck Jeopardy!)…
By Terence Nip The Hoffman Agency, Hong Kong “Polar Vortex” has definitely become one of the biggest social media buzzwords of 2014 thus far. When North America was first paralyzed by the deep freeze, millions gave up braving the cold for school or work, thousands of flights were cancelled, and many were rushed to emergency…
By Luica Mak The Hoffman Agency, London As Mobile World Congress (MWC) is fast approaching, we have received many requests from both existing and prospective clients about specific campaigns to maximise their PR efforts at one of the biggest technology shows in the world. Here are some little things I’ve learned from previous years that…
