By Michelle Favalora The Hoffman Agency, San Jose We know that communication means more than just the words we say and the stories we share. Communication happens on a visual level too (hence, the move toward visual storytelling in PR). So in honor of Valentine’s Day, we thought we’d take a look at the different…
By Katie Oxenford The Hoffman Agency, San Jose The Super Bowl is one of social media’s favorite sporting events. And love ’em or hate ’em, the Seahawks are scoring points left and right. Seahawks do not only take the prize for having the loudest fans in the stadium, but also online. According to a recent…
By Michelle Favalora The Hoffman Agency, San Jose Last week, I had the privilege of volunteering for Day 1 of The Holmes Report In2 Summit. With the ink still wet on my “PR professional” nametag, it was thrilling to witness communication bigwigs commenting on industry trends firsthand. Between volunteer shifts, I was able to…
By Jacqueline Velasco The Hoffman Agency, San Jose Today I had two interactions with colleagues that began with their asking how my day was and vice versa. A quick 30-second conversation then led into asking for a favor on locating some data and looking over a document. Would those favors have been taken care…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose It’s a new year which – for many people – means a fresh start. Time to hit the gym, quit smoking and book that trip we’ve been planning for forever. These goals are all well and good, but we, as PR professionals, should take the new year…
By Stephen Burkhart The Hoffman Agency, San Jose Target’s tagline is “Expect More, Pay Less.” But after Target’s massive security breach, the new slogan really should be: “Expect the Worst, Trust Less.” A recent article on CNBC, tells the tale about who is paying a hefty price in inconvenience: It’s the consumers who trusted Target…
