By Natalie Lowe The Hoffman Agency, Shanghai Hi, I’m Natalie, and I’d like to officially introduce myself. I’m Australian-born Chinese, and you know us Aussies – we love traveling! I left Sydney, my hometown, almost 15 years ago. My first stop was Singapore where I started my communications career, and since then I have lived…
By Katie Oxenford The Hoffman Agency, San Jose A large part of the success or failure of a PR program depends on the strength of the relationship between client and agency. That’s why, at The Hoffman Agency, we don’t take on a client unless we believe it has what it takes to be a successful…
By Esha Lotey The Hoffman Agency, London Nelson Mandela is the poster child for passionate communication. I recently read an article posted on LinkedIn, which cleverly and succinctly examines how Nelson Mandela became known as a genius communicator. This is particularly apparent throughout his political career and during the numerous challenges he faced when securing…
By Sara Staffaroni The Hoffman Agency, San Jose It is no surprise that Italians have mastered the art of tourism, food and fashion. But when it comes to preparing for a crisis, specifically a natural disaster, Italy is in dire need of help. Let’s take a look at the 2009 L’Aquila, Italy earthquake. The shock…
By Clara Liu The Hoffman Agency, Hong Kong Keeping up with the latest technology trends helps The Hoffman Agency effectively tell its clients’ stories. One of our “special interests” just happens to be mobile, particularly the way in which smartphones and tablets enhance consumers’ lives. Whether we’re talking about seamless mobile payments or trendy new…
By Lou Hoffman, CEO of The Hoffman Agency We’re proud of our Asia Pacific operation. Like the hare and the tortoise parable, hard work and steady successes over 17 years have put us in the winner’s circle. Still, we recognize with the communications business undergoing its version of the industrial revolution, this is no time to…
