By Clara Liu The Hoffman Agency, Hong Kong Keeping up with the latest technology trends helps The Hoffman Agency effectively tell its clients’ stories. One of our “special interests” just happens to be mobile, particularly the way in which smartphones and tablets enhance consumers’ lives. Whether we’re talking about seamless mobile payments or trendy new…
By Lou Hoffman, CEO of The Hoffman Agency We’re proud of our Asia Pacific operation. Like the hare and the tortoise parable, hard work and steady successes over 17 years have put us in the winner’s circle. Still, we recognize with the communications business undergoing its version of the industrial revolution, this is no time to…
By Michelle Favalora and Giuseppina Chiaramonte The Hoffman Agency, San Jose The Council of PR Firms will be holding an event on Tuesday, November 5th called “Take Flight in Public Relations,” offering a chance for Northern California students to learn a little bit about the PR industry. Inspired by this, we’ve decided to take a…
By Naoko Kawahara The Hoffman Agency, Japan On March 11, 2011, Japan’s Tohoku area was hit by a massive earthquake and tsunami. By the end of March, my friend and I decided to launch a scholarship fund to support the youth who were affected by this disaster. The name of this organization is Okikobo, and…
By Stephen Burkhart The Hoffman Agency, San Jose Marissa Mayer at Yahoo. Marc Andreessen at Andreessen Horowitz. –Tell me, do you do forge partnerships on a bicycle ride? Do you pen a deal while catching your breath – fresh off an endorphin high? In Silicon Valley, and locales across the world, I read with amusement…
By Satoko Tanaka The Hoffman Agency, Japan In Japan, you can easily find Yuruchara – roughly translated as “loose characters” – at most tourism sites. These are cartoon mascots that represent specific prefectures (regions) in Japan and were created to promote area tourism, delicacies and events. Now TV shows, commercials and social media play up…
