By Jacqueline Velasco The Hoffman Agency, San Jose Today I had two interactions with colleagues that began with their asking how my day was and vice versa. A quick 30-second conversation then led into asking for a favor on locating some data and looking over a document. Would those favors have been taken care…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose It’s a new year which – for many people – means a fresh start. Time to hit the gym, quit smoking and book that trip we’ve been planning for forever. These goals are all well and good, but we, as PR professionals, should take the new year…
By Stephen Burkhart The Hoffman Agency, San Jose Target’s tagline is “Expect More, Pay Less.” But after Target’s massive security breach, the new slogan really should be: “Expect the Worst, Trust Less.” A recent article on CNBC, tells the tale about who is paying a hefty price in inconvenience: It’s the consumers who trusted Target…
By Natalie Lowe The Hoffman Agency, Shanghai Hi, I’m Natalie, and I’d like to officially introduce myself. I’m Australian-born Chinese, and you know us Aussies – we love traveling! I left Sydney, my hometown, almost 15 years ago. My first stop was Singapore where I started my communications career, and since then I have lived…
By Katie Oxenford The Hoffman Agency, San Jose A large part of the success or failure of a PR program depends on the strength of the relationship between client and agency. That’s why, at The Hoffman Agency, we don’t take on a client unless we believe it has what it takes to be a successful…
By Esha Lotey The Hoffman Agency, London Nelson Mandela is the poster child for passionate communication. I recently read an article posted on LinkedIn, which cleverly and succinctly examines how Nelson Mandela became known as a genius communicator. This is particularly apparent throughout his political career and during the numerous challenges he faced when securing…
