By Terence Yam The Hoffman Agency, Hong Kong Imagine what it would be like if Facebook existed in 1914. Would Vladimir Lenin Instagram a picture of his breakfast? Would the defeat of the Russian army at Masurian Lakes have been caused by a soldier who leaked his location via check in? There are more than…
By Amy Temple The Hoffman Agency, London While listening to my daughter’s favourite CD (the soundtrack from Dr Seuss’ “The Lorax”), I suddenly heard the lyrics, “The PR people are lying!” As I sat there feeling slightly bruised, my daughter proceeded to put two and two together. “Mummy, you do PR. You lie!” And what…
What AOL’s CEO Tim Armstrong Should have Done By Stephen Burkhart The Hoffman Agency, San Jose I felt sorry for Tim Armstrong, the CEO of AOL, when he publicly fired an employee during an internal conference call recently. You see, I knew what humiliation would rain down upon him and AOL exactly at the wrong…
By Sheri Baer The Hoffman Agency, San Jose All right, here’s my confession: I never intended to go into PR. In a previous lifetime, I was deeply entrenched on the media side, first in local TV news and then in syndicated news inserts and cable programming. It was a great ride, for sure. Whether it…
By Maureen Tseng The Hoffman Agency Singapore As communications professionals, it’s often our place to cajole too-cautious clients into investing more of their marketing dollars in the digital realm. We all know the power and reach of branding in cyberspace – just look at Dove’s Real Beauty Sketches or P&G’s 2012 Olympic campaign. Yet, any…
By Sara Staffaroni The Hoffman Agency, San Jose Not too long ago, when we wanted to find the “buzz” of the day, we would go on Facebook to see what our peers were talking about. Now, whenever we need to feel connected with the outside world, we turn to BuzzFeed, where we are sure to…
