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Using Storytelling to Revitalize the Local Economy: Japan’s Kumamon Craze

By Satoko Tanaka The Hoffman Agency, Japan In Japan, you can easily find Yuruchara – roughly translated as “loose characters” – at most tourism sites. These are cartoon mascots that represent specific prefectures (regions) in Japan and were created to promote area tourism, delicacies and events. Now TV shows, commercials and social media play up…

Storytelling_Meets_Media_Strategy

Margaret Thatcher’s Political Communication Strategy

By Esha Lotey The Hoffman Agency, London On April 8, 2013, Margaret Thatcher, first female Prime Minister of the UK, died at the London Ritz Hotel. I remember first reading the news on my Google reader, how I had to blink with extra focus to register its meaning. Having graduated with a major in Politics…

Margaret Thatcher Political Communication Strategy

From Singapore to San Jose: A Look at PR across Continents

By Lauren Ho The Hoffman Agency, San Jose Just six short months ago, I was tentatively dipping my toes into PR as an intern at The Hoffman Agency’s office in Singapore. (You can find out how that turned out here.) And now (much to my parents’ relief) I’ve landed my first post-graduate job at Hoffman’s…

PR across continents

Brand Marketing Goes Wild: Facebook for the Dead

By Terence Yam The Hoffman Agency, Hong Kong Imagine what it would be like if Facebook existed in 1914.  Would Vladimir Lenin Instagram a picture of his breakfast? Would the defeat of the Russian army at Masurian Lakes have been caused by a soldier who leaked his location via check in?  There are more than…

PR’s Reputation – From the Dark Side into the Light

By Amy Temple The Hoffman Agency, London While listening to my daughter’s favourite CD (the soundtrack from Dr Seuss’ “The Lorax”), I suddenly heard the lyrics, “The PR people are lying!” As I sat there feeling slightly bruised, my daughter proceeded to put two and two together. “Mummy, you do PR. You lie!” And what…

PR reputation

‘I’m Sorry, But You’re Still Fired’

What AOL’s CEO Tim Armstrong Should have Done  By Stephen Burkhart The Hoffman Agency, San Jose I felt sorry for Tim Armstrong, the CEO of AOL, when he publicly fired an employee during an internal conference call recently. You see, I knew what humiliation would rain down upon him and AOL exactly at the wrong…