What PR and Sales Have in Common By Makoto Shirai The Hoffman Agency, Japan During my 15-year working career, one-third of that time has been spent in the IT business and rest at a PR agency. Having spent so much time in both fields, I’ve developed a personal sense on what it takes to be…
Act Like a Journalist if You Want Their Attention By Stephen Burkhart The Hoffman Agency, San Jose I have encountered a number of tech companies of late that have churned through a number of PR firms in the past year. “We pay them big bucks and they don’t give us the results we expect,”…
By Terence Nip The Hoffman Agency, Hong Kong Papier-mâché effigies, colorful costumes, a bun-snatching competition and a 60-foot bamboo tower are all exciting aspects to one of Hong Kong’s oldest festivals – the Cheung Chau Island Bun Festival. The festival – held each year to ward off evil spirits – has been gradually rebranded as…
By Rebecca Lansdell The Hoffman Agency, Hong Kong As Katie from our San Jose office recently pointed out in a blog post on effective PR pitching, journalists don’t write stories like press releases. And so they shouldn’t; otherwise almost no one would read them. And yet PR people seem to cling onto the safety of…
By Rebecca Lansdell The Hoffman Agency, Hong Kong With our heritage in the technology sector, Hoffman has traditionally excelled in markets of complexity including telecommunications, Web 2.0 and energy. Today, while our teams across the world continue to do what they do best in tech communications, things are starting to change. In 2012, Hoffman accelerated…
By Katie Oxenford The Hoffman Agency, San Jose As in any industry, PR has the good, the mediocre and the downright awful. There seems to be a growing trend of journalists taking PR pitches authored by the “downright awful” and putting them on display for the world to see. Thanks to social media,…
