By Scott VanSickle The Hoffman Agency, San Jose Throughout my career, journalism and the media industry have been changing; and there is no end in sight. This industry transformation began with the emergence of the Internet, and the pace of change has steadily accelerated in the past decade. We have witnessed a stream of bankrupt…
By Juliet Niczewicz The Hoffman Agency, San Jose There’s no question that social media has become the driver behind our everyday actions. Gone are the days of discussing the front page of the newspaper; now we discuss trending articles on Facebook and Twitter, essentially becoming our own online news aggregators. Our daily behavior has been…
By Kali Bean The Hoffman Agency, San Jose While nearly seven years have passed since my college graduation, I still remember my first day of senior year when it occurred to me that this was going to be my last first day of school. It was maybe a bit dramatic, but I’ve always had a thing…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose Thought leadership is one of those buzzwords that gets tossed around a lot in public relations. Everybody talks about it, but what does it really mean, and what are its characteristics? To me, being a thought leader is kind of like being Socrates. You’re not just an expert…
How people are trying to avoid a #SM #Fail By Ian Lee The Hoffman Agency Singapore It’s 2013 – time to leave behind our past mistakes and bad social media habits lest we end up making the same #fails that my colleagues mentioned here and here. To find out how social media users are avoiding…
The Hottest Buzzwords Dominating Chinese Social Networks By Colin Yang The Hoffman Agency, Shanghai Friendship 101 states that meaningful relationships develop between people who share things in common. Or – to borrow the maxim – birds of a feather flock together. Now, this doesn’t mean that if you’re an Indiana Jones fan you can only…
