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Going Wide: How Hoffman Branches Beyond Tech Communications

By Rebecca Lansdell The Hoffman Agency, Hong Kong With our heritage in the technology sector, Hoffman has traditionally excelled in markets of complexity including telecommunications, Web 2.0 and energy. Today, while our teams across the world continue to do what they do best in tech communications, things are starting to change. In 2012, Hoffman accelerated…

branching beyond tech communications

Six Steps To Make Sure Your PR Pitch Hits the Mark

    By Katie Oxenford The Hoffman Agency, San Jose As in any industry, PR has the good, the mediocre and the downright awful. There seems to be a growing trend of journalists taking PR pitches authored by the “downright awful” and putting them on display for the world to see. Thanks to social media,…

PR Pitch

Business Across Borders – Doing International PR for HYSTA

By Giuseppina Chiaramonte and Polly Yu The Hoffman Agency, United States and Hong Kong PR pros are always dancing. We juggle media calls between pitching journalists; we draft press releases, while finalizing briefing docs. We cram all we can into a single day, all the while trying to maximize our time to the nth degree….

The State of Social Media, 2013:

How Social Media Will Evolve for Business Communications This Year By Esha Lotey The Hoffman Agency, London The mobile social Web is undisputedly important, especially as it has executed an influential role in our popular culture and media consumption. The year 2013 is only going to strengthen this globally. A smartphone and an Internet wireless…

The New Journalism: What the Media Industry Evolution Means for PR Pros

By Scott VanSickle The Hoffman Agency, San Jose Throughout my career, journalism and the media industry have been changing; and there is no end in sight. This industry transformation began with the emergence of the Internet, and the pace of change has steadily accelerated in the past decade. We have witnessed a stream of bankrupt…

Changes ahead in Journalism

The Benefits of Name Anchor: How to Drive Readers to a Specific Section of a Story

By Juliet Niczewicz The Hoffman Agency, San Jose There’s no question that social media has become the driver behind our everyday actions. Gone are the days of discussing the front page of the newspaper; now we discuss trending articles on Facebook and Twitter, essentially becoming our own online news aggregators. Our daily behavior has been…

Name Anchor_3