China’s Online Shopping Fiesta By Jason Wang The Hoffman Agency, Shanghai For people interested in China’s online shopping industry, “Singles Day” (or Guanggun Jie, literally: “bare sticks holiday”) is a must-know. Conceived by Chinese college students as a version of Valentine’s Day for people without romantic partners, “Singles Day” is similar to Cyber Monday in…
Reflections on the PR Industry by a Junior Consultant By Lizzy Fan, The Hoffman Agency, Shanghai I was first introduced to PR when taking a Marketing Communications course during my postgraduate study at the University of Birmingham. The professor truly inspired my interest. We developed a marketing communication campaign for “Green & Black,” a UK…
By Samson Lam The Hoffman Agency Singapore You know the old adage – a picture is worth a thousand words. This cannot ring any truer than for people working in today’s media. When I was a writer at a tech magazine, I was bombarded by press releases and pitches every day; and nothing says, “Next,…
Daisy and Zorro – Two Adorable Reasons for Working on a Saturday By Sara Staffaroni The Hoffman Agency, San Jose I will admit, my ideal Saturday morning is catching up on my favorite TV shows in my PJs, while overdosing on pumpkin pancakes and drinking them down with a cappuccino in a cereal bowl (like…
Customers Discover their Voice on Social Media The Hoffman Agency, London Companies need to be careful with social media, especially when their traditional customer service channels, such as mail, fax, telephone and email, experience problems and delays. When customers cannot access a company representative, they increasingly tend to flock to social media. They quickly learn…
Predictions on the Economy and the Role of PR in Business By Jenny Chan The Hoffman Agency, Hong Kong As the Hong Kong team sets off on a new year, we’d like to take a backward glance at what’s been going on in our market over the past 12 months and where we think the…
