Customers Discover their Voice on Social Media The Hoffman Agency, London Companies need to be careful with social media, especially when their traditional customer service channels, such as mail, fax, telephone and email, experience problems and delays. When customers cannot access a company representative, they increasingly tend to flock to social media. They quickly learn…
Predictions on the Economy and the Role of PR in Business By Jenny Chan The Hoffman Agency, Hong Kong As the Hong Kong team sets off on a new year, we’d like to take a backward glance at what’s been going on in our market over the past 12 months and where we think the…
As winter chills begin to settle and office work dwindles down, the Hoffman Agency pauses to reflect–what kind of year was 2012? Through the challenges faced and achievements won, Hoffman has conquered as a team. It’s no wonder we’re celebrating! Here are a few snippets of how we’re enjoying the holidays around the world: In London,…
(in the world of public relations) By Amy Temple The Hoffman Agency, London On the first day of Christmas, the PR gods sent to me A plan lacking in strategy. On the second day of Christmas, the PR gods sent to me Two media events, And a plan lacking in strategy. On the third day…
A Beijing PR Gal Reflects on Her Placement in Shanghai By Deborah Wang The Hoffman Agency, Beijing As a Beijing-office girl having experienced an eight-month placement at The Hoffman Agency in Shanghai, is there anyone more qualified to tell the story of a two-city life? Was I excited about my new journey? Nervous about being…
A Personal Rant Goes Global By Bridget Kow The Hoffman Agency Singapore Last month, we took a look at some of the most cringe-worthy social media fails from around the world and learned an important lesson: the Internet never forgets. Every bad word, emotional outburst, whisper of gossip and comment is permanently documented and searchable…
