The Hottest Buzzwords Dominating Chinese Social Networks By Colin Yang The Hoffman Agency, Shanghai Friendship 101 states that meaningful relationships develop between people who share things in common. Or – to borrow the maxim – birds of a feather flock together. Now, this doesn’t mean that if you’re an Indiana Jones fan you can only…
By Jessica Ching The Hoffman Agency, Hong Kong In January, British music and entertainment retailer HMV announced that it had filed for bankruptcy. The news put many music lovers in Hong Kong in a state of mourning. Without doubt, HMV retail stores hold a special place in Hong Kongers’ hearts. At its golden age in the…
An American Grad’s Take on her PR Internship in Singapore By Lauren Ho The Hoffman Agency Singapore As a recent college grad, believe me when I tell you that finding your place in the corporate world is an incredibly daunting task. It’s also made a thousand times more intimidating when you attempt to do so…
Using Social Tools to Ignite Company Culture By Giuseppina Chiaramonte The Hoffman Agency, San Jose I have to admit that I’m partial to small groups. I attended a small high school, then a small university, and I started my PR career in a boutique-sized firm. There’s something different about the workplace culture that one finds…
Shaping a Different Kind of Childhood By Amy Temple The Hoffman Agency, London The other day a phone book was delivered to my door, much to the confusion of my daughter. She couldn’t understand what its purpose was. “Why do we need a book of numbers?” she asked. I can’t blame her. In our house,…
A Guide to Doing Business in China By Terence Nip The Hoffman Agency, Hong Kong The “American dream” assures people that they can have a happy and successful life if they work hard enough. This gets me thinking: what is China’s answer to the American dream? Mr. Xi Jinping, the new General Secretary of the…
