Shaping a Different Kind of Childhood By Amy Temple The Hoffman Agency, London The other day a phone book was delivered to my door, much to the confusion of my daughter. She couldn’t understand what its purpose was. “Why do we need a book of numbers?” she asked. I can’t blame her. In our house,…
A Guide to Doing Business in China By Terence Nip The Hoffman Agency, Hong Kong The “American dream” assures people that they can have a happy and successful life if they work hard enough. This gets me thinking: what is China’s answer to the American dream? Mr. Xi Jinping, the new General Secretary of the…
Hoffman Seeking PR Talent If you are a talented go-getter who likes to work in a team environment and wants a career in PR, please read on. The Hoffman Agency, a global communications consultancy based in Silicon Valley, is currently seeking an intern and an Account Coordinator to work on technology and consumer accounts….
China’s Online Shopping Fiesta By Jason Wang The Hoffman Agency, Shanghai For people interested in China’s online shopping industry, “Singles Day” (or Guanggun Jie, literally: “bare sticks holiday”) is a must-know. Conceived by Chinese college students as a version of Valentine’s Day for people without romantic partners, “Singles Day” is similar to Cyber Monday in…
Reflections on the PR Industry by a Junior Consultant By Lizzy Fan, The Hoffman Agency, Shanghai I was first introduced to PR when taking a Marketing Communications course during my postgraduate study at the University of Birmingham. The professor truly inspired my interest. We developed a marketing communication campaign for “Green & Black,” a UK…
By Samson Lam The Hoffman Agency Singapore You know the old adage – a picture is worth a thousand words. This cannot ring any truer than for people working in today’s media. When I was a writer at a tech magazine, I was bombarded by press releases and pitches every day; and nothing says, “Next,…
