By Esha Lotey The Hoffman Agency, London The rise of mobile phone use has always interested me. In fact, I studied how mobile communications affect our everyday lives while attending a module on “The Age of Social Media” as part of my Politics & Sociology degree. But I’d like to take a brief look at…
A Look at Hoffman’s Company Culture By Lydia Lau The Hoffman Agency, Hong Kong Often candidates ask me how they can succeed here at Hoffman. I always cite several things – being truly passionate about what you do, being a critical-thinking consultant with attributes like leadership and accountability, and being able to contribute to others’…
How Pinterest Re-vitalizes Corporate Storytelling By Rebecca Lansdell The Hoffman Agency, Hong Kong Sometimes a great story just jumps up and slaps you across the face. Typically these great stories come from someone close to you who’s got some major news or an out-of-the-ordinary tale to tell. All too often, major corporates and brands aren’t embracing their inner…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose When it comes to social media, LinkedIn is just different. It doesn’t have the glitz of Pinterest or the speed of Twitter. The content shared isn’t as diverse as Facebook or as absorbing as YouTube. So why use it? Why bother with a social network that has…
By Amy Temple The Hoffman Agency, London What is Thanksgiving? A simple enough question it would seem. Or so I thought until I was asked that question by my 5-year-old daughter, an American, yes, but also British (and Canadian for that matter). So how do you tell a child about why Americans celebrate Thanksgiving without…
Mishaps and Blunders from Around the World By Czarina Cabuyadao The Hoffman Agency Singapore My personal rule on any of my social media sites: do not post anything you will regret later. Ever since I registered for my first social network (Friendster, circa 2003), I’ve been quite strict with this rule. …
