A Lesson in Branding from the Hoffman Agency This week’s submission comes from the Hoffman Agency, San Jose: Location: Off Route 1 in Warwick, RI The bright yellow billboard is enough to get your attention, but what causes pause is the character. The lizard (I guess it’s a gecko) has huge, bold eyes that look…
By Polly Yu The Hoffman Agency, Hong Kong Here at Hoffman, we believe in sharing a little bit of happiness and harmony in the business world, so we work pro bono on some initiatives that are committed to creating a strong, global business ecosystem. One example is our work with Hua Yuen Science and Technology…
How Fancy Hands Uses Storytelling to Create a Brand Image By Sara Staffaroni The Hoffman Agency, San Jose I’ve always been a strong believer in the importance of first impressions. Since technology has re-invented how we engage in society, it seems that someone’s initial opinion of you is no longer based on how you conduct…
By: Jacqueline Velasco The Hoffman Agency, San Jose If you are a foodie like me, you know there is nothing like the combination of your two favorite foods. Mine happen to be sushi and burritos. Now – would I have ever guessed that the combination of the two was ever possible? No – not until I…
A Lesson in Branding from The Hoffman Agency In an effort to think critically about the way branding works, we will be taking an occasional break from the text-heavy blog post to muse on photos of billboards from around the world. The questions at the forefront of our minds are: -How do billboards create a corporate…
By Cheryl Tan The Hoffman Agency, Shanghai Back in 2010, I relocated from Singapore to Shanghai to work for The Hoffman Agency China. Having just landed from tropical Singapore to frigid conditions in Shanghai, I very quickly realized that whatever I had with me wasn’t going to be enough. I needed additional clothes fast, and…
