Solving Pain Points

Executing a traditional PR program to build a company’s public profile – anchored in earned media – has value 💰.

Securing media coverage brings credibility to a company. If journalists are reporting on the company, the outside world perceives the company as important. PR also increases market awareness, obviously a good thing for your sales team.

Yet, communications can do so much more than bolster a company’s public profile. At its best, communications can solve pain points.

Pain points differ from building a public profile.

Senior executives don’t stay up at night with angst over their public profile.

But those same senior executives do worry 24 X 7 about areas such as talent acquisition and telling their innovation story. Those are pain points.

We also know from experience that the communications function experiences a specific pain point when it comes to managing programs across multiple geographies.

And startups bring their own version of a pain point to the table.

By combining PR, owned media and paid media, we can orchestrate campaigns that deliver laser focus to these areas.

The following graphic gives you a feel for these types of campaigns. The campaign’s objectives determine what channels are put in motion.