Your eyes aren’t deceiving you.
The Agency actually ran an advertising campaign on CNBC Asia in 2003, sharing the stage with the likes of Credit Suisse and the Tourism Authority of Thailand.
In the spirit of full disclosure, landing CNBC as a client in Asia included a “door” into broadcast advertising.
Still, the 15-second spot — “Can your customers see the benefits of your technology?” — shows well 13 years later.
We recognize the importance of being good stewards of our own brand. Part of this stewardship means being willing to deviate from the status quo when opportunities present themselves with the potential to help the brand punch above its weight.
Such was the case with the CNBC advertising.
