Awards
…E-Commerce Campaign Silver Taobao transforms perception amid an e-commerce downturn Influencer Marketing Campaign Silver Uber 10 Years: Co-creating Positive Impact with Taiwan Technology Campaign Silver Turning sceptics into believers –…
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Tech multinationals cannot afford to take their eyes off the road in China
…commit to understanding and aligning with the local media landscape will position themselves ahead of the competition. Ultimately, demonstrating commitment to the market sets a standard for adaptability and cultural…
Semiconductor Firms Need To Become Strong Employer Brands To Realize Global Expansion Goals
…fiercely competitive market. A strong and resilient company culture is a hygiene factor. Communicating it in a consistent, compelling, and values-driven way that resonates with a diverse pool talent is…
The OpenAI Saga – Or How to Create Your Own Crisis
…when it comes to explaining themselves to the world. To find out more about how we can support you with communications and crisis planning, get in touch at Techplomacy@hoffman.com. …
Comedy in brand marketing: Connecting with customers as opposed to consumers through humour
…differentiated from simply ‘humour.’ Comedic material centres on amusing characters and incidents, overcoming adversity in the process. As such, identifying a brand which represents ‘comedy’ can be difficult. Using comedy…
A Perspective on Pride with Teddy Basham-Witherington
…was the lesbian and gay community but hearing that even these gains and the widening of the community had to be pushed and fought for. Teddy went on to explain…
